I’m going to guess a few things about you.
You’re a small company, probably somewhere in the range of $1 to $5 million in annual sales. Most likely you’re a service-based company.
You’re on a growth curve.
You don’t have a writer on staff.
You’ve got some content that was written a while ago—a website, some brochures—but you know they need work. They aren’t performing the way you would like. Maybe your sales reps say they have a hard time explaining what you do to prospective clients. Maybe no one ever comes to your website.
You’ve also been hearing about marketing your business using content such as white papers, e-books and tips booklets. But you don’t have any of these information products and don’t know where to start.
You’re open to new ideas about your message and writing. You’re willing to listen, consider new ideas and push yourself a little bit.
How did I do? If you recognize yourself in any of this description, we should talk. Together, we could really make your business writing rock.
