Joe Pulizzi over at the Content Marketing Institute has collected social media and content marketing predictions for 2012 from more than 75 marketing experts.
In reading through everyone’s ideas on where content marketing is headed this year, a number of themes emerge. Here are the 6 concepts that appeared again and again amongst the predictions.
- Mobile: Phones and tablets will become where it’s all at.
- Google+: Poised to become the fourth “Big Social”? Quite possible.
- Video: Multimedia will explode.
- Integration: Content marketing will become an inherent part of marketing, period.
- Quality over quantity
- Strategists: Content marketers, including content strategists and Chief Content Officers, will be in high demand.
You can read the full set of predictions and who they’re from in Joe’s slideshow below.
Social Media & Content Marketing Predictions 2012
View more presentations from Content Marketing Institute
