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Author Archives: Jennifer Tribe
The 6 Most Important Words for Content Marketing in 2012
Joe Pulizzi over at the Content Marketing Institute has collected social media and content marketing predictions for 2012 from more than 75 marketing experts. In reading through everyone’s ideas on where content marketing is headed this year, a number of … Continue reading
The Tyranny of Social Media: When Klout Can Clobber You
I love social media. Let’s get that out there right now. Ten years ago, I was an avid participant in online networks and discussion groups, proselytizing to everyone who would listen on the professional benefits of online engagement. I learned … Continue reading
Hey, I’m Talking to You
For your business writing to grab and hold the attention of your readers, it has to speak to them. If it speaks to them, they know they’re the intended audience. The content has potential meaning for them in that context. … Continue reading
Cranking the Britney: The Evolution of the English Language
The evolution of the English language is a fascinating thing. I’ve always been intrigued by how slow changes can accumulate over time to the point where words and phrases of years past can no longer be understood by present-day speakers. … Continue reading
Posted in words
Tagged english language, evolution of language, LOLspeak, new words, tech speak
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Radical Transparency, Multi-Stage Engagement, Etc
Who wouldn’t want a mobile-based app farming product employing demand-side real-time optimization? via
Posted in just for fun, words
Tagged branding, business jargon, buzzwords, funny video
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Take These Domains
Over the years, I’ve purchased a number of different domain names with plans to use them for one thing or another. Some of the projects didn’t pan out or I decided to go in a different direction. Now I have … Continue reading
Theme Cheat Sheet: Evolution
Yesterday, I showed you how to use themes to make your marketing copy more powerful. Today, as promised, I’m providing a ready-made cheat sheet of keywords and phrases for an evolution theme. If the theme fits your product or service, … Continue reading
Posted in words
Tagged analogies, analogy, evolution, marketing copy, writing themes
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Punch Up Your Marketing Copy with Themes
An easy way to add colour and interest to your marketing copy is to use a subtle theme or analogy. A theme can create a vivid mental image in the minds of readers, evoke specific feelings, and introduce descriptive words. … Continue reading
Posted in writing & editing tips
Tagged analogies, analogy, cheat sheet, keywords, marketing copy, writing themes
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Can We Please Stop with the ‘Porn’?
One of the rather unfortunate phrases that’s become popular of late is porn, meant to denote anything being fetishized or obsessively and guiltily indulged in. You don’t have to Google very far to find references to all manner of food … Continue reading